BROWSERS AND SEARCH ENGINES: A TALE OF TWO CONCEPTS
WHAT IS A BROWSER?
WHAT IS A SEARCH ENGINE?

ONE, TWO, …, N ALGORITHMS
HISTORY OF MAJOR GOOGLE ALGORITHM CHANGES

HOW SEO HELPS EXPORT
DOES EVERYBODY USE GOOGLE?
THE LANGUAGES OF SEARCH ENGINES

SEO ISSUES FOR EXPORT SALES
THE FEATURES YOU NEED TO CONSIDER
SOME OPERATIONAL DIFFERENCES

GOING BEYOND .CO.UK, .DE, .IT, OR .COM
YOUR BRAND OR YOUR KEYWORDS?

​GOOGLE UNIVERSAL ANALYTICS (G THE THREE TYPES OF WEBSITES FOR EXPORT SALE
THE THREE DOMAIN STRUCTURES FOR EXPORT SALESUA)

WEBSITE TARGETING, WHAT IS IT?
COUNTRY TARGETING OR LANGUAGE TARGETING?
THE CHALLENGES OF INTERNATIONAL TARGETING
CCTLD VS. GTLD

TARGETING BY COUNTRY WITH CCTLDs
TARGETING BY COUNTRY WITH A GTLD AND SUB-DIRECTORIES
SOME OTHER TECHNIQUES TO ENHANCE TARGETING BY COUNTRY

TARGETING BY LANGUAGE WITH CCTLDs
TARGETING BY LANGUAGE WITH A GTLD AND SUB-DIRECTORIES
TARGETING BY LANGUAGE WITH A GTLD AND SUB-DOMAINS
SOME OTHER TECHNIQUES TO ENHANCE TARGETING BY LANGUAGE

SEO FOR A WEBSITE TARGETING BY COUNTRY
SEO FOR A WEBSITE TARGETING BY LANGUAGE

HOW TO IMPROVE ON-PAGE SEO FOR INTERNATIONAL SALES
MAKING SURE THAT YOUR WEBSITE IS ACCESSIBLE TO GOOGLE’S FOREIGN BOTS
MAKING SURE THAT YOUR WEBSITE IS ACCESSIBLE TO YANDEX, BAIDU, AND OTHER SEARCH ENGINES’ BOTS

HOW TO IMPROVE OFF-PAGE SEO FOR INTERNATIONAL SALES
INTERNATIONAL ‘LINK JUICE’
GETTING BACKLINKS IN YOUR EXPORT MARKETS

THE DOS & DON’TS OF INTERNATIONAL SEO
ARE AUTOMATIC TRANSLATIONS BAD?

KEYWORDS AND THE LONG-TAIL FOR EXPORT
FIND EFFECTIVE KEYWORDS FOR EXPORT MARKETS
SOME FREE OR PAID TOOLS

THE SEMANTIC WEB AND ITS STRUCTURED DATA
HOW TO INTEGRATE THEM INTO AN INTERNATIONAL WEBSITE

THE PROBLEMS OF DUPLICATE CONTENT IN INTERNATIONAL WEBSITES
THE ‘HREFLANG’ TAG: HOW DOES IT WORK?

THE SMARTPHONE ABOVE ALL, EVERYWHERE
‘MOBILE FIRST’ OR ‘INTERNATIONAL FIRST’?
AN INTERNATIONAL ‘MOBILE FRIENDLY’ DEVELOPMENT

 DOMAIN MIGRATION
MIGRATING A LOCAL WEBSITE TO AN INTERNATIONAL ONE

 EXPORTING TO CHINA WITH BAIDU
EXPORTING TO RUSSIA WITH YANDEX
EXPORTING TO SOUTH KOREA WITH NAVER
EXPORTING WITH BING AND YAHOO!

HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
INTERNATIONAL WEB MARKETING COSTS
THE IMPACT OF CTR IN AN INTERNATIONAL WEB MARKETING BUDGET
HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
HOW LONG TO WAIT FOR RESULTS
HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
FINAL THOUGHTS
SOME PRACTICAL DATA
TOOLS TO ANALYZE THE SEO PERFORMANCE ACCORDING TO THE GEOGRAPHICAL POSITION OF INTERNET USERS
CHROME EXTENSIONS TO ANALYZE SEO PERFORMANCE
GOOGLE’S TOOLS
TOOLS TO ANALYZE STRUCTURED DATA
TOOLS TO CHECK THE MOBILE PERFORMANCE
TOOLS TO CHECK BACKLINKS PERFORMANCE
FREE TOOL TO FIND OUT WHICH TOOLS YOUR COMPETITORS USE
GOOGLE SEARCH OPERATORS