BOOK 4
SELLING ONLINE INTERNATIONALLY: How to set up & manage a cross-border e-commerce
This fourth book of The Digital Exporter Series will help you understand the many forms of cross-border e-commerce. That includes not only your own international e-shop but also plenty of third-party resellers’ sites abroad.
This book walks you through the techniques, differences, and key trends of the digital sales channels around the world. And it explains to you how to get started with your online sales abroad.
In SELLING ONLINE INTERNATIONALLY: How to set up & manage cross-border e-commerce, you will find:
CHAPTER 1: TRADITIONAL EXPORT + DIGITAL EXPORT = MULTICHANNEL EXPORT
TRADITIONAL EXPORT …
+ DIGITAL EXPORT …
= MULTICHANNEL EXPORT!
CHAPTER 2: CROSS-BORDER E-COMMERCE UX
WHAT IS CROSS-BORDER ECOMMERCE UX?
THE UX PECULIARITIES FOR CROSS-BORDER ECOMMERCE
THE PURCHASE FUNNEL IN CROSS-BORDER ECOMMERCE
CHAPTER 3: CROSS-BORDER E-COMMERCE UX AND GEOGRAPHICAL ORGANIZATION
HOW TO MANAGE ECOMMERCE UX INTERNATIONALLY?
CHAPTER 4: E-COMMERCE IN THE AGE OF COVID-19 AROUND THE WORLD
GLOBAL TRADE AND ECOMMERCE BEFORE COVID-19
GLOBAL TRADE AND ECOMMERCE DURING COVID-19
CHAPTER 5: DIGITAL EXPORT IN THE BIGGEST E-COMMERCE COUNTRY IN THE WORLD: CHINA
WHY START ECOMMERCE IN CHINA
SOME CONSTRAINTS
CHAPTER 6: ADDITIONAL ASPECTS ABOUT CROSS-BORDER E-COMMERCE IN CHINA 52
HOW TO DELIVER YOUR PRODUCTS TO CHINESE CONSUMERS BUYING ON CBEC
BEST PRACTICES FOR CROSS-BORDER ECOMMERCE IN CHINA
CHAPTER 7: CROSS-BORDER E-COMMERCE, A GROWTH OPPORTUNITY FOR ALL, WORLDWIDE
INTERNET IS BORDERLESS; ONLINE SALES ARE TOO!
CROSS-BORDER ECOMMERCE IN EUROPE
CROSS-BORDER ECOMMERCE IN THE AMERICAS
CROSS-BORDER ECOMMERCE IN AFRICA
CHAPTER 8: ACTIVE VS. PASSIVE CROSS-BORDER E-COMMERCE
TWO APPROACHES FOR CROSS-BORDER ECOMMERCE
CHAPTER 9: SUCCEEDING AT DIGITAL EXPORT WITH CROSS-BORDER E-COMMERCE: CHOOSE THE RIGHT CMS OR PLATFORM
SAAS, CLOUD, OPEN-SOURCE… THE BEST SOFTWARE FOR YOUR CROSS-BORDER ECOMMERCE
CMS FOR CROSS-BORDER ECOMMERCE: WHAT IS IT?
WORDPRESS.ORG VS. WORDPRESS.COM
HOW TO CHOOSE THE BEST SOLUTION FOR YOUR CROSS-BORDER ECOMMERCE?
CHAPTER 10: SUCCEEDING IN DIGITAL EXPORT WITH CROSS-BORDER E-COMMERCE: TRANSLATIONS AND SEO
BIENVENUE, 欢迎, WILLKOMMEN! WHAT TO TRANSLATE?
BIENVENUE, 欢迎, WILLKOMMEN! WHERE TO TRANSLATE?
BIENVENUE, 欢迎, WILLKOMMEN! HOW TO TRANSLATE? HOW MUCH DOES IT COST?
BIENVENUE, 欢迎, WILLKOMMEN! HOW TO DO IT ON WORDPRESS.ORG?
BIENVENUE, 欢迎, WILLKOMMEN! HOW TO DO IT ON SHOPIFY?
CHAPTER 11: SUCCEEDING IN DIGITAL EXPORT WITH CROSS-BORDER E-COMMERCE: DUTIES, VAT, PAYMENTS
IMPORT/EXPORT DUTIES AND COMPLIANCE
VAT, TURNING THE NIGHTMARE INTO A DREAM
INTERNATIONAL PAYMENTS: THE CORNERSTONE OF CROSS-BORDER ECOMMERCE
CHAPTER 12: SUCCEEDING IN DIGITAL EXPORT WITH CROSS-BORDER E-COMMERCE: FULFILLMENT
SELF-FULFILLMENT FOR CROSS-BORDER ECOMMERCE
3PL FULFILLMENT FOR CROSS-BORDER ECOMMERCE
DROP-SHIPPING: THE IDEAL INVENTORY?
CHAPTER 13: SUCCEEDING IN DIGITAL EXPORT WITH CROSS-BORDER E-COMMERCE: LEGAL ASPECTS
WHAT ARE THE MANDATORY LEGAL DECLARATIONS FOR YOUR CROSS-BORDER ECOMMERCE?
CHAPTER 14: A FEW FINAL TIPS: COSTS, ORGANIZATION, AND … TIME!
HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
INTERNATIONAL WEB-MARKETING COSTS
THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET
HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
HOW LONG TO WAIT FOR RESULTS
HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
FINAL THOUGHTS
SOME PRACTICAL DATA
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