BOOK 5
SELLING ONLINE INTERNATIONALLY: How to sell on local & international marketplaces
This fifth book of The Digital Exporter Series will help you understand how international marketplaces work: with Covid-19 all marketplaces, and not just Amazon, have grown dramatically. Whether combined with your own cross-border e-commerce or not, the marketplaces are nowadays key for a digital export project.
In this book, you will find the list of the major B2C and B2B marketplaces around the world with their differences, and how to set up different international seller accounts.
In SELLING ONLINE INTERNATIONALLY: How to sell on local & international marketplaces, you will find:
CHAPTER 1: E-COMMERCE AND MARKETPLACES: SAME BUSINESS, DIFFERENT MODELS
THE MARKETPLACE, AN E-COMMERCE LIKE NO OTHER
MARKETPLACE VS. E-COMMERCE: THE PROS & CONS FOR YOUR DIGITAL EXPORT PROJECT
CHAPTER 2: PANORAMA OF B2C MARKETPLACES AROUND THE WORLD
INTERNATIONAL B2C MARKETPLACES
THE RIGHT APPROACH WITH INTERNATIONAL MARKETPLACES
IS GOOGLE SHOPPING A MARKETPLACE?
CHAPTER 3: PANORAMA OF B2B MARKETPLACES AROUND THE WORLD 34
INTERNATIONAL B2B MARKETPLACES
CHAPTER 4: HOW TO START DIGITAL EXPORT ON INTERNATIONAL B2C MARKETPLACES
GET STARTED IN SEVEN STEPS: 1 – FIND THE IDEAL MARKETPLACES
GET STARTED IN SEVEN STEPS: 2 – CREATE YOUR SELLER ACCOUNT
GET STARTED IN SEVEN STEPS: 3 – CHOOSE THE FULFILLMENT
GET STARTED IN SEVEN STEPS: 4 – LIST YOUR PRODUCTS OR SERVICES
GET STARTED IN SEVEN STEPS: 5 – DO THE FINAL CHECKS
GET STARTED IN SEVEN STEPS: 6 – START SELLING INTERNATIONALLY
GET STARTED IN SEVEN STEPS: 7 – BOOST YOUR EXPORT SALES
CHAPTER 5: HOW TO START DIGITAL EXPORT ON INTERNATIONAL B2B MARKETPLACES
WHY B2B AND B2C MARKETPLACES ARE DIFFERENT
STEPS FOR INTEGRATING B2B MARKETPLACES
CHAPTER 6: SUCCEEDING ON THE INTERNATIONAL MARKETPLACES: DUTIES & VAT
IMPORT/EXPORT DUTIES AND COMPLIANCE
VAT, TURNING THE NIGHTMARE INTO A DREAM
CHAPTER 7: ENTER THE BIGGEST MARKETPLACE IN THE WORLD: CHINA
WHY START SELLING ONLINE IN CHINA
SOME CONSTRAINTS
CHAPTER 8: MORE CONSIDERATIONS ON CROSS-BORDER MARKETPLACES IN CHINA
HOW TO DELIVER YOUR PRODUCTS TO CHINESE CONSUMERS BUYING ON CBEC?
BEST PRACTICES FOR CHINESE CROSS-BORDER MARKETPLACES
CHAPTER 9: ALIBABA VS. JINGDONG, TMALL VS. JD: COMPARISON OF THEIR CROSS-BORDER MARKETPLACES
SELLING IN CHINA VIA TMALL GLOBAL
TMALL VERSUS TMALL GLOBAL
HOW MUCH DOES IT COST TO SELL ON TMALL GLOBAL?
SELLING IN CHINA VIA JD WORLDWIDE
JINGDONG’S ONLINE BUSINESS MODELS
HOW MUCH DOES IT COST TO SELL ON JD WORLDWIDE?
WHY JINGDONG?
CHAPTER 10: ZALANDO: YOUR DIGITAL EXPORT IN THE LARGEST FASHION MARKETPLACE IN EUROPE
ZALANDO REQUIREMENTS AND SELECTION
ZALANDO INTEGRATION AND COSTS
HOW MUCH IS ZALANDO’S COMMISSION?
THE FULFILLMENT FOR ZALANDO
CHAPTER 11: RAKUTEN ICHIBA VS. AMAZON JAPAN: THE MARKETPLACE OPTIONS TO ENTER JAPAN
PRODUCT- OR STORE-ORIENTED: TWO OPPOSITE BUSINESS MODELS
CONSUMER PROFILE AND CONTENT
HOW MUCH IT REALLY COSTS TO SELL ONLINE IN JAPAN
CHAPTER 12: A FEW FINAL TIPS: COSTS, ORGANIZATION, AND … TIME!
HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
INTERNATIONAL WEB-MARKETING COSTS
THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET
HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
HOW LONG TO WAIT FOR RESULTS
HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
FINAL THOUGHTS
SOME PRACTICAL DATA
FREE & PREMIUM TOOLS TO CHECK SELLER PERFORMANCE ON AMAZON AND OTHER
MARKETPLACES
FREE TOOL TO FIND OUT WHICH TOOLS YOUR COMPETITORS USE
