BOOK 6
DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media & social selling
The sixth book of The Digital Exporter Series will help you understand how to manage multilingual social media and how to sell on social networks internationally.
This book walks you through the fundamental techniques to build a good international online presence and convince foreign people to become clients. It explains some of the key tools you can use to optimize social media for your digital export project.
In DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual Social Media & Social Selling, you will find:
CHAPTER1: ARE SOCIAL MEDIA REALLY USEFUL FOR DIGITAL EXPORT?
YES #1 – BRAND AWARENESS
YES #2 – INTERNATIONAL SEO
YES #3 – SOCIAL SELLING
CHAPTTER 2: SOCIAL NETWORKS AROUND THE WORLD
GLOBAL PLATFORMS
CHINA: FROM BATS TO BATS+B
CHAPTER 3: INSTANT MESSAGING FOR EXPORT BUSINESS
THE MOST POPULAR INSTANT MESSAGING APP IN THE WORLD
AND FOR BUSINESSES?
CHAPTER 4: THE ‘BORDER-FREE’ APPROACH TO SOCIAL NETWORKS
SOCIAL NETWORKS, THE NEW FACILITATORS FOR INTERNATIONAL CONNECTIONS
THE LOSING GAME IN B2B SOCIAL NETWORKS: VIADEO VS. LINKEDIN
THE EASE OF DUAL INTERACTIONS
THE GLOBAL EXPANSION POWER OF SOCIAL NETWORKS
Chapter 5: SOCIAL SELLING, AI, CHATBOTS, … SOCIAL MEDIA TRENDS AROUND THE WORLD
KEY TRENDS TO FOLLOW
B2B OR B2C?
CHAPTER 6: THE BASICS OF INTERNATIONAL SOCIAL MEDIA
IDENTIFY RELEVANT SOCIAL NETWORKS
DEFINE YOUR EDITORIAL GUIDELINES
CHAPTER 7: THE INTERNATIONAL EDITORIAL CALENDAR FOR YOUR SOCIAL MEDIA
WHAT IS AN EDITORIAL CALENDAR?
FIND KEY EVENTS ABROAD
#PLANTHEMOMENT
PLANNING INTERNATIONALLY THROUGHOUT THE YEAR
CHAPTER 8
CHAPTER 8: INTERNATIONAL VIRAL MARKETING: HOW TO GET BUZZ-WORTHY
BUZZ = VIRAL CONTENT = VISIBILITY = BRAND AWARENESS = SALES
A FEW WAYS TO CREATE INTERNATIONAL BUZZ
CHAPTER 9: FIND FOREIGN CUSTOMERS ON FACEBOOK – PAGE STRUCTURES
COMMON MISTAKES
A GLOBAL PAGE + MARKET PAGES
A COUNTRY PAGE + STORE PAGES
A GLOBAL PAGE + MARKET PAGES + STORE PAGES
KEY BENEFITS OF THESE TECHNIQUES
CHAPTER 10: FIND FOREIGN CUSTOMERS ON FACEBOOK – MULTILINGUAL POSTS
MULTILINGUAL TECHNIQUES FOR AN INTERNATIONAL FACEBOOK PAGE
POSTING IN MULTIPLE LANGUAGES
READING IN MULTIPLE LANGUAGES
CHAPTER 11: FIND FOREIGN CUSTOMERS ON INSTAGRAM
KEY THINGS TO KNOW FOR YOUR INTERNATIONAL BUSINESS ON INSTAGRAM
WRITE IN MULTIPLE LANGUAGES OR USE AUTOMATIC TRANSLATION
THE RIGHT #HASHTAGS FOR INTERNATIONAL REACH
INCREASE INTERACTIONS WITH YOUR INTERNATIONAL INSTAGRAM FOLLOWERS
CHAPTER 12: FIND FOREIGN CUSTOMERS ON TWITTER
KEY THINGS TO KNOW FOR YOUR INTERNATIONAL BUSINESS ON TWITTER
TWITTER AUTOMATIC TRANSLATION
A SINGLE INTERNATIONAL ACCOUNT OR ONE ACCOUNT PER COUNTRY?
THE BEST PRACTICES ON TWITTER FOR DIGITAL EXPORT
CHAPTER 13: FIND FOREIGN CUSTOMERS ON LINKEDIN
KEY THINGS TO KNOW FOR YOUR INTERNATIONAL BUSINESS ON LINKEDIN
A SINGLE MULTILINGUAL PAGE OR ONE PAGE PER COUNTRY?
INTERNATIONAL HASHTAGS ON LINKEDIN
CHAPTER 14: SOCIAL SELLING: WHEN E-COMMERCE MEETS SOCIAL MEDIA
SOCIAL SELLING, WHAT IS IT?
SOCIAL SELLING ON FACEBOOK & INSTAGRAM
CROSS-BORDER SOCIAL SELLING ON FACEBOOK & INSTAGRAM
SOCIAL SELLING ON OTHER PLATFORMS?
CHAPTER 15: USING SOCIAL MEDIA FOR INTERNATIONAL MONITORING
HOW TO ORGANIZE YOUR INTERNATIONAL MONITORING
WHERE TO MONITOR
CHAPTER 16: HOW DO YOU KNOW IF YOUR INTERNATIONAL SOCIAL MEDIA STRATEGY IS WORKING?
HOW TO MEASURE THE PERFORMANCE OF YOUR INTERNATIONAL SOCIAL MEDIA STRATEGY
INTERNATIONAL KPIs
CHAPTER 17: A FEW FINAL TIPS: COSTS, ORGANIZATION, AND … TIME!
HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
INTERNATIONAL WEB-MARKETING COSTS
THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET
HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
HOW LONG TO WAIT FOR RESULTS
HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
FINAL THOUGHTS
SOME PRACTICAL DATA
FREE AND PAID TOOLS FOR SOCIAL MEDIA
